Operationalizing Hofstede’s 6-D model of National Culture, ‘Negotiate like a local: 7 Mindsets to increase your success rate in international business’, written by Hofstede Insights Associate Partners Jean-Pierre Coene and Marc Jacobs, is indispensable for anyone who finds themselves in an international setting. Building on Huib Wursten’s Culture Clusters™ in the context of international business, the authors have created something which surpasses a simple “how-to” guide comprising of do’s and don’ts.
Very proud to announce that the Mandarin translation of our book ‘Negotiate like a local’ is now available on Amazon as kindle e-book.
When it comes to negotiating, some people just want to win at all costs. Others are more interested in working together to reach an agreement that satisfies everyone involved. To get the best possible outcome, you need to understand who you’re dealing with and what motivates them – but how?
What better than an international audience to talk about a book that aims to increase success in international business? Author Marc Jacobs did just that at Amcham’s monthly luncheon.
Read all about it in the Delano article
On the occasion of the Almac conference: Culture, the dark energy of marketing, Le Jeudi interviewed Pinaki Dutt, Global Head of Applied Intelligence of Mediacom, Matthew Mee, Global Chief Strategy Officer and Marc Jacobs, CEO of Imajine Sàrl and Associate Partner of Hofstede Insights
Read the full article: Le Jeudi_E-Paper-Decryptage-20171102
7 Mindsets to increase your success rate in international business.
It applies and operationalizes Hofstede’s 6D model for international negotiation.
It provides a very practical guide for anyone active in international business development & sales as well as anyone managing international teams.
A review on Amazon:
The best book I have ever read on the cultural aspects of negotiation and even the best book I have read on cultural aspects of doing business around the world full stop.
By Alexis Kyprianou, former VP of Strategy and M&A at Vivendi and former Group Head of M&A at Danone
An invaluable guide to anybody involved in international negotiations in business or any other field. Although supply chains and communications may have globalized, stubborn cultural differences between people remain. The authors have extensive experience and some illuminating anecdotes, but, importantly, they have filtered their experience through established research into cultural differences, and consequently, their guidance is reliable and transferable. Adapting to local styles of doing business is often the difference between success and failure – this book gives the reader a valuable advantage.
Professor David Arnold, London Business School (UK), China Europe International Business School (China).
“Nothing is more practical than a good theory’’ (Kurt Lewin, 1890-1947). That may be so, but even a good theory may need some interpretation. This is precisely what Jean-Pierre Coene and Marc Jacobs have done. These two authors had long careers in business, came up against many problems, found that theory could help them, and have now put their learning into a comprehensive format. If you are an experienced salesperson, then you know that, across borders, amazing and often frustrating surprises happen. This book will allow you to make sense of your experiences, and to reach better deals in the future. It uses, and interprets, the 6-dimensional model of national cultures developed by Geert Hofstede and others. That means it is based on solid ground, not hot air.
The book is eminently practical. It reads like a novel, using brief and clear summary of theory, well-chosen metaphors and a wealth of examples from real business life. Read it before establishing new contacts, and return to it when you wish to make sense of your experiences. I have no doubt that both you and your future business partners will benefit.
Professor Gert Jan Hofstede, University of Wageningen