Article in Amcham Luxembourg’s magazine ‘Connexion’ (Q3 2018), about our book ‘Negotiate like a local’
Read the full article here
Operationalizing Hofstede’s 6-D model of National Culture, ‘Negotiate like a local: 7 Mindsets to increase your success rate in international business’, written by Hofstede Insights Associate Partners Jean-Pierre Coene and Marc Jacobs, is indispensable for anyone who finds themselves in an international setting. Building on Huib Wursten’s Culture Clusters™ in the context of international business, the authors have created something which surpasses a simple “how-to” guide comprising of do’s and don’ts.
When it comes to negotiating, some people just want to win at all costs. Others are more interested in working together to reach an agreement that satisfies everyone involved. To get the best possible outcome, you need to understand who you’re dealing with and what motivates them – but how?
What better than an international audience to talk about a book that aims to increase success in international business? Author Marc Jacobs did just that at Amcham’s monthly luncheon.
Read all about it in the Delano article
On the occasion of the Almac conference: Culture, the dark energy of marketing, Le Jeudi interviewed Pinaki Dutt, Global Head of Applied Intelligence of Mediacom, Matthew Mee, Global Chief Strategy Officer and Marc Jacobs, CEO of Imajine Sàrl and Associate Partner of Hofstede Insights
Read the full article: Le Jeudi_E-Paper-Decryptage-20171102
Click here to read the full interview.