Hofstede Insights’ article on our book ‘Negotiate like a Local’

Operationalizing Hofstede’s 6-D model of National Culture, ‘Negotiate like a local: 7 Mindsets to increase your success rate in international business’, written by Hofstede Insights Associate Partners Jean-Pierre Coene and Marc Jacobs, is indispensable for anyone who finds themselves in an international setting. Building on Huib Wursten’s Culture Clusters™ in the context of international business, the authors have created something which surpasses a simple “how-to” guide comprising of do’s and don’ts.

Click here to read the full article