By Marc Jacobs, Associate Partner of Itim International and ‘The Hofstede Centre’

Published in ‘Connecting Competence‘, ONE: 16 edition

Despite what many people think, culture differences aren’t just a fluffy and emotional concept but they can be measured, quantified and therefore managed.

More and more organisations struggle to realize the return their shareholders are looking for.

My article explores the positive impact that good understanding and proper management of cultural differences has on the performance of any organisation that works with people from different nationalities.

Please click HERE to download the full article.