Article in Amcham Luxembourg’s magazine ‘Connexion’ (Q3 2018), about our book ‘Negotiate like a local’
Read the full article here
Hofstede Insights’ article on our book ‘Negotiate like a Local’
Operationalizing Hofstede’s 6-D model of National Culture, ‘Negotiate like a local: 7 Mindsets to increase your success rate in international business’, written by Hofstede Insights Associate Partners Jean-Pierre Coene and Marc Jacobs, is indispensable for anyone who finds themselves in an international setting. Building on Huib Wursten’s Culture Clusters™ in the context of international business, the authors have created something which surpasses a simple “how-to” guide comprising of do’s and don’ts.
Click here to read the full article
‘Negotiate like a Local’ now available in Mandarin 跨国谈判本土化战略
Very proud to announce that the Mandarin translation of our book ‘Negotiate like a local’ is now available on Amazon as kindle e-book.
Aug 31, 2018: Understanding the 7 mindsets of international negotiation
Published by London Business School Review
When it comes to negotiating, some people just want to win at all costs. Others are more interested in working together to reach an agreement that satisfies everyone involved. To get the best possible outcome, you need to understand who you’re dealing with and what motivates them – but how?
Cultural Ambassador course for the MARS International Travel Retail team
A great privilege for us (Tatjana Von Bonkewitz and Marc Jacobs) to train 10 members of the MARS ITR team to become cultural ambassadors for their organisation.
Watch this video to get an insight into what we can do for you.
Presentation of ‘Negotiate like a Local’ at Amcham Luxembourg on May 7th, 2018
What better than an international audience to talk about a book that aims to increase success in international business? Author Marc Jacobs did just that at Amcham’s monthly luncheon.
Read all about it in the Delano article
Jan 24, 2018: UK book launch at Belgian ambassador’s residence in London
Very honored and grateful to our host, the Belgian ambassador Mr. Huygelen, for the UK launch of our book ‘Negotiate like a local’ at his home in London.
Culture: The dark energy of Marketing (interview with Le Jeudi, Nov 2017)
On the occasion of the Almac conference: Culture, the dark energy of marketing, Le Jeudi interviewed Pinaki Dutt, Global Head of Applied Intelligence of Mediacom, Matthew Mee, Global Chief Strategy Officer and Marc Jacobs, CEO of Imajine Sàrl and Associate Partner of Hofstede Insights
Read the full article: Le Jeudi_E-Paper-Decryptage-20171102
